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In multiple different places they talk about what's right and what's wrong. Heroes and Villains. For example, when Adriana says: "It's easy to tell who's bad and who's good when you're the one drawing lines." Or when Dr. Fate says "When you've seen so many futures as I have you cease to believe in absolutes."
One Beside this, one of the biggest BA marketing push is BA's version of justice. He's bad ass. He kills people.
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